| LargePR Agencies | Verini & Associati | |
| Profit key priority |  |
Reputation key priority |
| Constantly looking at new business | |
Pursuing customer satisfaction |
| Agency’s brand image on top | |
Client’s brand image on top |
| «Industrial» approach | |
Professional approach |
| Standardised services | |
Customized services |
| Assignments from position in rankings and pitch shows | |
Recommended by clients and journalists |